Learn more about Snapchat!

Snapchat

What is Snapchat?

Snapchat is a text-, photo- and video-messaging app that you use to send messages that will disappear one to ten seconds after your friend receives them. You determine how long the recipient can view the message. Anything shared through the service self-destructs, leaving no evidence that it existed. How convenient. Teenagers love this platform because their parents are not using it so they ave more privacy than on Facebook.

Download and sign up

Snapchat can be downloaded for free on Android and iOS devices. Once you have it installed, open it on your phone. You’ll have the option to login with an existing account or create a new one.

To create a free account, tap “Sign Up.” After entering your email address, password and birthday, tap the “Sign Up” button. You need to be at least 13 years old to use Snapchat.

For those over the age of 13 who are creating a Snapchat account, you will now be asked to verify your identity by sharing your mobile phone number. Once you’ve typed in your phone number, you have the choice to receive your six-digit verification code via SMS or a phone call. Once you have the code, enter it in the “Verification Code” field.

How to use Snapchat

  • Open the app.
  • To send a photo to one of your friends in Snapchat, tap on the camera icon.
  • From there, you can take a picture (tap the circle to capture the shot) or record a video (press and hold the circle to capture a video).
  • Add captions to your visuals and select one or more recipients from your contacts list.
  • Snapchat also allows you to draw pictures or handwrite text on top of the photo. Just tap on the editing icon, choose your color and let your creative juices flow.
  • Determine how long you’d like the message to appear and send!
  • Wondering if your friends have viewed your visual masterpiece? Swipe left to see the status of your messages. If the shape next to your friend’s name is white, they’ve seen it. If not, the message still awaits them.
  • When you receive a message from one of your contacts, simply press and hold the message in your feed to see it—for a select amount of time only.

Activate additional services

If you tap “Manage” under Additional Services, you’ll see there are several bonus features that you can enable. In this section, you can enable filters, front-facing flash, power save mode and special text.

Check this interesting video about Snapchat: Video How to Become A Professional Snapchat Artist… Oh, It’s Possible

What about advertising on Snapchat?

Snapcat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away.

Snapchat  is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that’s too expensive for the young app.

There are drawbacks to Snapchat ads, including the platform’s lack of sophistication. Snapchat has limited reporting capabilities, for one; it can’t even tell brands how many men versus women saw an ad, and there are no age breakouts.

Snapchat has been trying to address data and reporting, and to be fair it is still very early in its ad business rollout.

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

The Beginner’s Guide to Snapchat

Snapchat 101: What it is and how to use it

Snapchat is asking brands for $750,000 to advertise and won’t budge some brands balk at paying top dollar for one day of disappearing ads

How To Instantly Increase Your Ecommerce Traffic & Sales

john-hagel-quote-what-we-do-know-now-is-that-the-e-in-e-commerce

So, how can you improve your site’s traffic and drive sales? Take a look at a couple of tips that can be useful:

Optimize Your Website for Search Engines

The process of driving more traffic to your website from the search engines is known as search engine optimization. The search engines work to help people find the information they are looking for on the web by matching their searches with the most quality results. The best way to approach SEO for your e-commerce store is to ensure that your website structure is usable, you’re constantly creating content for your blog, and that you’re correctly naming the pages of your website with accurate keyword rich titles and descriptions that work for both the user and the search engines.

Use Pay Per Click Advertising as a Balance to Search Engine Optimization

Pay per click advertising is similar to search engine optimization except it is paid ads in the search engines as opposed to organic listings. Pay per click advertising is present at the top of the search results for different groups of keywords that advertisers specify at the beginning of a campaign.

For many companies, pay per click advertising is a complement to their SEO efforts that reap results in the long-term, while PPC can return results in the short-term since they are paid for. When spending on PPC your ads turn on immediately, but they turn off just as quickly when the campaign is complete, losing all your company’s rankings for particular keywords that were paid for through PPC. Decide how to properly balance your SEO and PPC activities to get the most visibility and best value for your efforts.

Make Your Website Easy to Navigate

Ensure that the structure of your website is organized in such a way that it is both easy for visitors to browse and easy for search engines to understand. The point of having a website that is organized neatly is to make sure it is always clear where your visitors are on the website, it is easy for visitors to find what they are looking for and that it is easy to see what their other options are for related products or services. Make sure visitors have the option of taking many different actions with the persuasion of strong calls to action.

Submitting a sitemap of your existing structure can help the search engines better map out how your website is organized. This is important in terms of visibility, since usability is one of the many factors the major search engines take into consideration when ranking the quality of a website. Organize your website into different high level categories and then from there, into smaller sub categories that fit within each larger category of your website.

Easy checkout process

Overly complex and lengthy checkout process lead to abandonment, right when all of the hard work of identifying and satisfying the customer’s needs has been done. Ways to shorten checkout include selecting the cheapest default for shipping and other options, making it easy for returning customers to sign in, and smart algorithms to save the customer a step. For example, the credit card type is easily determined based on the first few digits of the number. Don’t waste time asking for it!

Site-wide search 

Attracting customers to your site is only half the battle. Helping them find products on your page is essential to close the sale. And the best way to do this is with an easy-to-find and easy-to-use search function. The search bar itself is the start of the journey, and an often neglected piece of the conversion puzzle. Offsetting it in a different color from your site’s color scheme is one method of drawing attention to it. Putting text inside the box, such as “Enter keyword,” lets visitors know at a glance what is expected (and differentiates it from a newsletter opt-in form). Top it off with a button that reads “Search” or “Find” and include some stylized arrows (indicating motion), and you’re off to a great start.

Speed

Page abandonment is an avoidable annoyance for any website, but for sales-based sites it can be disastrous. Page loading speed is so crucial to converting prospects into sales.

Upload videos

Videos are a powerful way to showcase products on an ecommerce website, and savvy online retailers are discovering ways to get the best return on their investment in video. It’s more engaging for website visitors, and tells a brand or product story in a more immersive way than text and images do. Quality and load time are also really important – you might have a great script and engaging content but if it takes too long to play people won’t wait to see it.

Avoid shipping cost shock

Be upfront about shipping costs. Always. Although over half of shopping carts are abandoned, on average, about half of those quitters were driven away by shipping costs. Either shipping costs were kept hidden too long or the purchase didn’t qualify for free shipping. Be up-front about shipping, and try to keep costs low.

Tablets and mobile phones are becoming more and more popular

The decline of the PC has been predicted for years. And although it is far from dead, the growth of mobile web access through tablets and phones is now a clear trend. If you do e-commerce, you must optimise for tablets and mobile phones. Mobile site visits are increasing steadily just as PC sales are declining.

Use Pinterest

Pinterest has enjoyed dramatic exponential growth and is already a significant source of shopping ideas. It also enjoys the highest average order value of any major channel – twice as high as Facebook. So get pinning!

Deliver great Customer Service

Having world class customer service can help blow your competition out of the water with your customer base and improve each visitor’s experience with your website. It is hard to stand out from the competition online today since there are many options for consumers to choose from, but making the experience with your company enjoyable can help your business stand out online.

When it comes to customer service, think outside the box and look into how you can improve the usability of your website by helping your customers throughout every part of the sales funnel. Whether it is 24/7 e-mail and phone support or using a chat service like LivePerson or BoldChat to directly chat with your customers if they need any advice or have any questions as they shop, your business must provide support before, during, and after it is needed to make customers happy. The more helpful your team is to your customers and the more information your customer base is empowered with, the more likely your customers will be happy with your company and purchase your offerings over others.

Use Social Media Marketing to talk with people and share content

Social media is obviously an effective way to get the attention of an audience by sharing quality content and having interactive conversations. At times social media can be extremely overwhelming for many business owners due to the number of channels to pay attention to and the constant updates on how to use each channel properly.

Use major social networks like LinkedIn, Twitter, Pinterest and Facebook to promote your best content, products, and services a few times a week on each channel. Don’t feel pressured to post to each channel more than a few times per week due to any limitations in time, spend, or man power. Use social media to offer support to your customers and listen to what they have to say. It is not enough to share your content, but also interact with the content your audience is sharing about you. Lastly, look to measure your social media efforts to see what is working for your business and what isn’t on each social platform.

Add User Reviews and Testimonials

Reviews and Testimonials Build a Customer’s Trust and Confidence In You and the Product.

Providing customers with feedback from other users about their purchase increases trust in the product(s) they’re about to purchase. Customers want to know about other people’s experiences to see if it matches up with what they’re looking for. Additionally, allowing users to submit public reviews can be good for SEO as well.

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

5 Ways to Make Your E-Commerce Website Search Feature Convert

How video can improve ecommerce results

7 Little Things to Improve an Ecommerce Business

How to gain your first 100 fans to your Facebook page

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The temptation might be to share your Facebook page right away with all your Facebook friends. Not so fast. Take a moment to think strategically about your plan and to fill your page with content so that it looks inviting and engaging when visitors do stop by.

Publish three to five posts before you invite anyone. 

Then try out one of following strategies to get to your first 100 fans.

1. Fill out your page completely

Facebook pages offer an incredible level of detail and information. Many businesses even use them as their main website. To maximize your chances of gaining as many fans as possible, you’ll want to fill out your profile as thoroughly as possible.

  • About section
  • URL
  • Profile picture & cover photo
  • Start info
  • Address (for brick-and-mortar businesses)
  • Long description and mission
  • Phone number and/or email address
  • Create several updates so there is content on the page

One helpful tip is to edit the photo description of your cover photo. When you upload and add the cover photo to your page, the photo will appear in your timeline. By editing the description on the photo, you can control the text that appears in the update.

2. Create some content to make your Page look useful

Start creating useful, meaningful, interesting, or entertaining content that your target audience wants to read and see. This includes photos, posts, events, videos, and so on. A Page without content is one that no one will like.

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3. Invite your Facebook friends and contacts

Facebook has a built-in feature to tell your Facebook friends about your page. Click on the Build Audience link in the top right corner of your page, and choose Invite Friends from the dropdown.

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You can then pick and choose which friends you’d like to invite, and you can drill down into specific sections of friends, filtered by location, school, lists, and recent interactions.

Once invited, your friends will receive a direct message with an invitation to your page. You won’t have a chance to edit the message they receive.

4. Invite your coworkers

One of the best sources of social media promotion for your company could very well be your coworkers. Ask everyone who works with you to like the page and—if willing—to recommend the page to any friends who might be interested.

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5. Promote your Facebook page on your website

Facebook offers a full complement of widgets and buttons that you can add to your website to make it easy for website visitors to like your page.

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One of the most ubiquitous plugins is the Facebook Like Box. With the Like Box, you can show faces of those who like the page and even the posts that you’ve recently published to your page.

6. Promote your Facebook page in your email signature

One of the most visible places you might find to promote your page is in your inbox. Edit your email signature to include a call-to-action and link to your Facebook page.

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7. Spend a little on Facebook advertising

Facebook lacks many of the organic options of getting your name out there. With a news feed algorithm and the sheer mass of users, paying a bit for extended reach and boost can help.

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8. Spread the word on other social networks

What are the communication channel that you’re using right now?

If you have a Twitter, Pinterest or other social networks account, add there the link to your Facebook page and invite the people to like your page.

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9. Promote your page trough Email campaign

Create an email campaign to tell people about your new Facebook page where they can keep in touch and get updated on interesting news.

10. Networking – Focus on Building Relationships

It’s important to remember that Facebook is less about promoting products and more about creating conversation with potential clients.

To get more business action to come your way, you need to help your page get noticed beyond your immediate circles. As you get started, it means you may need to set out and find your potential fans rather than wait for them to come to you.

One way to do that is by visiting other Facebook pages where your target audience might be and get involved in the conversation there. This tactic must be performed gently and respectfully, as to avoid anything that may be perceived as spam.

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11. Place the link on your other communication channels

Include your Facebook Fan page URL on your business cards, brochures and stationery. Make sure your page isn’t something like: “facebook.com/name/295775894400”, to change it just go to your page on Facebook and on the top of the page click on –Edit Page– then –Update Info– finally click on –Change username.

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Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

How to Create and Manage the Perfect Facebook Page for Your Business: The Complete A to Z guide: https://blog.bufferapp.com/how-to-create-manage-facebook-business-page

How to Build the Perfect facebook Page for your Business: http://articles.bplans.com/how-to-build-the-perfect-facebook-page-for-your-business/#.VMnZQZNZPac.twitter

9 Facebook Marketing Tactics that will Triple Your Fans: http://www.problogger.net/archives/2012/04/24/9-facebook-marketing-tactics-thatll-triple-your-fans/

How to increase Instagram engagement and get more followers

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Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. This mean that Instagram is a prime channel to build your brand for your e-commerce business.

We are going to explore how to most effectively use Instagram for business.

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Use the right hashtags

Your goal on Instagram is to engage your followers and also to get new followers. Posting interesting and engaging photos and videos can satisfy the first requirement, but to begin growing followers you will have to excel at hashtagging. By using hashtags with your photos you make it easier for people searching for similar topics to find you.

You can find a list of the most popular hashtags on Instagram here .  The top ten are:

  • #love  664,559,278 posts
  • #instagood  301,923,656 posts
  • #me  285,515,784 posts
  • #tbt  257,637,034
  • #follow  248,197,245
  • #cute  247,276,659
  • #followme  229,204,549
  • #photooftheday  228,978,311
  • #tagsforlikes  212,622,026
  • #happy  210,598,965

Find a trending hashtag that is relevant to your marketing strategy and participate with images from your brand.

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Use the right filters 

The total number of filters available on Instagram is now 25. Instagram has recently introduced 5 new filters: Slumber, Crema, Ludwig, Perpetua and Aden. They are the first additions since Mayfair and Willow were introduced in December 2012

Recently, I read a very interesting auricle about the most popular Instagram filters: Every Instagram Filter, Definitively Ranked

Here are the most popular filters according to Populagram:

  1. Normal (no filter), 2790985 photos
  2. Valencia, 337168 photos
  3. X-Proll, 294538 photos
  4. Earlybird, 283658 photos
  5. Amaro, 203312 photos
  6. Rise, 186878 photos
  7. Hudson, 144238 photos
  8. Lo-fi, 128023 photos
  9. Hefe, 118067 photos
  10. Sierra, 93291 photos

The most important are your audience favorite filters. Check out this custom graph which correlates filter usage to engagement from your own Instagram account:

Filter_Impact

 

You can use IconoSquare to review the performance of your own account to understand what is and what is not currently working for you.

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Post on the right days and time

By visiting  IconoSquare optimization section, you can see a detail analysis of your posting. You will also find a graph showing the best times of the day and days of the week to post.

The dark circle indicates when you usually post media. The light grey circle shows when your community has been interacting. The biggest light grey circle shows you the best times for you to post.

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Cultivate following 

Here are 3 helpful tips for getting more followers on Instagram:
  • Connect your Facebook account
  • Use relevant, popular hashtags
  • Engage by following others and liking their photos
Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you are on Instagram to find you there.

Embeded Instagram video in your blog or website

Since you never know who will see your shares on a social networking platform,embed your Instagram video in your blog or website to extend the reach of your content.

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

Fan Engagement With Top Brands on Instagram Has Increased 416% 

How To Build A Massive Following On Instagram 

26 Tips for Using Instagram for Business

Every Instagram Filter, Definitively Ranked

7 strategies for writing engaging Facebook posts

Do you want to increase engagement on your Facebook page? Do you write a lot of posts but you don’t have enough likes, shares, comments? You came to the right place to learn 7 easy strategies for increasing Facebook engagement.

1. Be natural

Facebook is friendly and relaxed environment. This is not a place for serious content! Don’t be too formal and try to be funny and as relaxed as possible. Nobody likes boring posts!
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2. Facebook hashtags #

Use Facebook hashtags to directly jump into the conversations and connect with people who have similar interests. Try to reply to their comments or invite them to like your page or check the latest blog post about a topic they are interested in.

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3. Be visual

We all know that images and videos convert better then posts which contain only text. This is because people process visual content faster. The main appeal of visual content is its ability to communicate complex messages very quickly. This is extremely useful to digital marketers, who are forever trying to capture the notoriously short attention span of web users. Quality photos, interactive videos, unique info-graphics, and even fun memes and comics provide web users the information they need at a glance. They engage viewers almost instantly and the impression they leave lasts longer than mere words.

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4. The shorter the better

Avoid writing blog posts that are too long. The shorter your post, the more likely it will be read by your customers. Posts of 80 characters or less are the most engaging.

download (1)5. Ask fans

Questions are a great way to get comments. People love to express opinions, so give them an opportunity to do so. Only ask questions that are easy to answer. If you can, place your question at the end of the post.

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6. Post quotes

Quotes are a great way to engage with your fans. People love to see quotes from famous wise people and to relate to them. This emotional bond is very important. Try to post quotes with images or use interesting templates.

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7. Be yourself

When posting about your business, try to be as natural as possible and as personal as possible. People love to connect with other people, not faceless companies! Fans love to see that real people are working in their favorite company.

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

Why Visual Content Will Rule Digital Marketing in 2014 

12 Easy Ways to Find Engaging Facebook Content: My Secrets Revealed

10 Tips to Write Engaging Facebook Posts

5 Tips for Using Facebook Pages in Travel & Tourism Industry

After reading the article How to Create and Manage the Perfect Facebook Page for Your Business: The Complete A to Z guide I started thinking how can we utilize the power of Facebook pages in travel & tourism industry. I came up with  five recommendations on how to make the most out of your Facebook page.

1. Use the Facebook page to talk about your brand
Try to create custom landing pages with Facebook timeline’s custom app. They are a great way to keep tour customers engaged with your company and inform them what is new. You can create landing page about anything that you think your customers will be interested in. There are 4 main types of landing pages:
1. Like Our Page
2. Make A Purchase (or participate in a promotion)
3. Visit Our Website
4. Experience Our Brand
One of the main uses of the custom page app on Facebook is creation of customised landing pages for an advertising or promotional campaigns.

 

2. Post Inspiring photos

Everybody loves to see beautiful photos. Posts with photos have higher engagement than posts that contain only text. Show customers what you have to offer if they stay in your hotel: beautiful pools, spa, natural beauties, beaches, exclusive restaurants. Use professional photos to make it irresistible. Use of inspirational photos is also recommended for airliners, which can highlight the scenery in various destinations. Encourage your customers to post their photos of scenery on your Facebook page and drive engagement even further.

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3. Combine different types of content
Customers love to see different types of content on your Facebook page. Text posts can be great but try to combine them with videos, photos, travel tips, reviews. Terranea Resort in California posts videos from weddings that have happened on their beachfront, which shows that resort is ideal wedding site. Funny and original.
4. Host contests and give prizes
Everybody loves winning so make sure that you include contests and giveaways. You can offer free night in a hotel, voucher for spa, discount or free miles, free drinks – doesn’t matter, contests are a great way to engage your community! Asking fans to submit something as a part of contest entry (photos, videos, feedback…) is even better.

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5. Use Facebook bookings
Customers prefer if booking can be as easy as possible. Enable them to make a booking without leaving Facebook! Here are some examples of online booking forms on Facebook page for an airplane tickets.

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Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

#travel, #tourism, #facebook, #socialmedia, #facebookpage, #facebookcontest, #facebookbookings

Resources:

5 Best Practices for Travel & Tourism Brands on Facebook                                                How to Create a Facebook Business Page in 5 Simple Steps                                            Making Great Landing Pages with Facebook Timeline’s Custom Apps

 

How to use Pinterest in travel&tourism industry?

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Pinterest is the third most popular social networking site in the world with 145% increase in users since 2012. Pinterest is generating more referral traffic to websites than Youtube, Google+ and LinkedIn…combined! Recently I read a very interesting article “3 tips to increase Customer engagement on Pinterest” and started thinking how can we utilise this powerful network in travel and tourism industry.

What is Pinterest?    
Let’s clarify what is Pinterest to begin with. While other social media sites like Facebook or Twitter focus on personal sharing, Pinterest is all about collecting and sharing interesting things that you find on the internet. It is a virtual pin-board where you can collect photos and links to products, ideas, quotes or just anything that you are interested in. Pinterest make it easy to organize topics by simply saving a pin. Pin is then displayed as a picture on a pin-board, creating a collection of images as you add new pins. When you click on a picture you will be redirected to original website which makes your pin-board act like an visual bookmark. Re-pinning accounts for 80% of pins and some pins are re-pinned even a hundreds of times.
How can travel & tourism industry use Pinterest?    
Photos are a great way for travel inspiration and that is why Pinterest is playing an important role in the early stage of travel planning. That is why travel professionals and travel agencies can benefit from minimal presence on this platform to spark interest for a new destination and drive traffic to their website. Check out how beautiful Cook Islands are:

Picture2Pinterest also has a feature called Place Pins which allows page owners to create travel related boards. When you open a board you will see a map with an assortment of numbered pins like you can see on Google Maps. Each number is associated with pin that is on the left side of the board. You can scroll down trough pins and find what interests you. Each pin has a number that relates to corresponding Place Pin on the map. When you click on the one that interests you, a box pops up with an address and phone number. You can just pick up the phone and call the business; there is no need to visit their website anymore.

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Pinterest has a potential to become a game changer, particularly in travel and tourism industry where pictures can tell a thousand words.                   

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com         

#socialmedia, #pinterest, #travel, #tourism, #placepins, #digital        

Resources and links:                                                                                                     Pinterest 101: All about Pinterest                                                                                        Pinterest for tourism: the best thing since vanilla?                                                              Pinterest Place Pins Add Value for Travel and Tourism