Pinterest is the third most popular social networking site in the world with 145% increase in users since 2012. Pinterest is generating more referral traffic to websites than Youtube, Google+ and LinkedIn…combined! Recently I read a very interesting article “3 tips to increase Customer engagement on Pinterest” and started thinking how can we utilise this powerful network in travel and tourism industry.
What is Pinterest?
Let’s clarify what is Pinterest to begin with. While other social media sites like Facebook or Twitter focus on personal sharing, Pinterest is all about collecting and sharing interesting things that you find on the internet. It is a virtual pin-board where you can collect photos and links to products, ideas, quotes or just anything that you are interested in. Pinterest make it easy to organize topics by simply saving a pin. Pin is then displayed as a picture on a pin-board, creating a collection of images as you add new pins. When you click on a picture you will be redirected to original website which makes your pin-board act like an visual bookmark. Re-pinning accounts for 80% of pins and some pins are re-pinned even a hundreds of times.
How can travel & tourism industry use Pinterest?
Photos are a great way for travel inspiration and that is why Pinterest is playing an important role in the early stage of travel planning. That is why travel professionals and travel agencies can benefit from minimal presence on this platform to spark interest for a new destination and drive traffic to their website. Check out how beautiful Cook Islands are:
Pinterest also has a feature called Place Pins which allows page owners to create travel related boards. When you open a board you will see a map with an assortment of numbered pins like you can see on Google Maps. Each number is associated with pin that is on the left side of the board. You can scroll down trough pins and find what interests you. Each pin has a number that relates to corresponding Place Pin on the map. When you click on the one that interests you, a box pops up with an address and phone number. You can just pick up the phone and call the business; there is no need to visit their website anymore.
Pinterest has a potential to become a game changer, particularly in travel and tourism industry where pictures can tell a thousand words.
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Resources and links: Pinterest 101: All about Pinterest Pinterest for tourism: the best thing since vanilla? Pinterest Place Pins Add Value for Travel and Tourism