Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. This mean that Instagram is a prime channel to build your brand for your e-commerce business.
We are going to explore how to most effectively use Instagram for business.
Use the right hashtags
Your goal on Instagram is to engage your followers and also to get new followers. Posting interesting and engaging photos and videos can satisfy the first requirement, but to begin growing followers you will have to excel at hashtagging. By using hashtags with your photos you make it easier for people searching for similar topics to find you.
You can find a list of the most popular hashtags on Instagram here . The top ten are:
- #love 664,559,278 posts
- #instagood 301,923,656 posts
- #me 285,515,784 posts
- #tbt 257,637,034
- #follow 248,197,245
- #cute 247,276,659
- #followme 229,204,549
- #photooftheday 228,978,311
- #tagsforlikes 212,622,026
- #happy 210,598,965
Find a trending hashtag that is relevant to your marketing strategy and participate with images from your brand.
Use the right filters
The total number of filters available on Instagram is now 25. Instagram has recently introduced 5 new filters: Slumber, Crema, Ludwig, Perpetua and Aden. They are the first additions since Mayfair and Willow were introduced in December 2012
Recently, I read a very interesting auricle about the most popular Instagram filters: Every Instagram Filter, Definitively Ranked
Here are the most popular filters according to Populagram:
- Normal (no filter), 2790985 photos
- Valencia, 337168 photos
- X-Proll, 294538 photos
- Earlybird, 283658 photos
- Amaro, 203312 photos
- Rise, 186878 photos
- Hudson, 144238 photos
- Lo-fi, 128023 photos
- Hefe, 118067 photos
- Sierra, 93291 photos
The most important are your audience favorite filters. Check out this custom graph which correlates filter usage to engagement from your own Instagram account:
You can use IconoSquare to review the performance of your own account to understand what is and what is not currently working for you.
Post on the right days and time
By visiting IconoSquare optimization section, you can see a detail analysis of your posting. You will also find a graph showing the best times of the day and days of the week to post.
The dark circle indicates when you usually post media. The light grey circle shows when your community has been interacting. The biggest light grey circle shows you the best times for you to post.
- Connect your Facebook account
- Use relevant, popular hashtags
- Engage by following others and liking their photos
Embeded Instagram video in your blog or website
Since you never know who will see your shares on a social networking platform,embed your Instagram video in your blog or website to extend the reach of your content.