How to increase Instagram engagement and get more followers


Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. This mean that Instagram is a prime channel to build your brand for your e-commerce business.

We are going to explore how to most effectively use Instagram for business.


Use the right hashtags

Your goal on Instagram is to engage your followers and also to get new followers. Posting interesting and engaging photos and videos can satisfy the first requirement, but to begin growing followers you will have to excel at hashtagging. By using hashtags with your photos you make it easier for people searching for similar topics to find you.

You can find a list of the most popular hashtags on Instagram here .  The top ten are:

  • #love  664,559,278 posts
  • #instagood  301,923,656 posts
  • #me  285,515,784 posts
  • #tbt  257,637,034
  • #follow  248,197,245
  • #cute  247,276,659
  • #followme  229,204,549
  • #photooftheday  228,978,311
  • #tagsforlikes  212,622,026
  • #happy  210,598,965

Find a trending hashtag that is relevant to your marketing strategy and participate with images from your brand.

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Use the right filters 

The total number of filters available on Instagram is now 25. Instagram has recently introduced 5 new filters: Slumber, Crema, Ludwig, Perpetua and Aden. They are the first additions since Mayfair and Willow were introduced in December 2012

Recently, I read a very interesting auricle about the most popular Instagram filters: Every Instagram Filter, Definitively Ranked

Here are the most popular filters according to Populagram:

  1. Normal (no filter), 2790985 photos
  2. Valencia, 337168 photos
  3. X-Proll, 294538 photos
  4. Earlybird, 283658 photos
  5. Amaro, 203312 photos
  6. Rise, 186878 photos
  7. Hudson, 144238 photos
  8. Lo-fi, 128023 photos
  9. Hefe, 118067 photos
  10. Sierra, 93291 photos

The most important are your audience favorite filters. Check out this custom graph which correlates filter usage to engagement from your own Instagram account:



You can use IconoSquare to review the performance of your own account to understand what is and what is not currently working for you.


Post on the right days and time

By visiting  IconoSquare optimization section, you can see a detail analysis of your posting. You will also find a graph showing the best times of the day and days of the week to post.

The dark circle indicates when you usually post media. The light grey circle shows when your community has been interacting. The biggest light grey circle shows you the best times for you to post.


Cultivate following 

Here are 3 helpful tips for getting more followers on Instagram:
  • Connect your Facebook account
  • Use relevant, popular hashtags
  • Engage by following others and liking their photos
Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you are on Instagram to find you there.

Embeded Instagram video in your blog or website

Since you never know who will see your shares on a social networking platform,embed your Instagram video in your blog or website to extend the reach of your content.

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on


Fan Engagement With Top Brands on Instagram Has Increased 416% 

How To Build A Massive Following On Instagram 

26 Tips for Using Instagram for Business

Every Instagram Filter, Definitively Ranked


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