Learn more about Snapchat!

Snapchat

What is Snapchat?

Snapchat is a text-, photo- and video-messaging app that you use to send messages that will disappear one to ten seconds after your friend receives them. You determine how long the recipient can view the message. Anything shared through the service self-destructs, leaving no evidence that it existed. How convenient. Teenagers love this platform because their parents are not using it so they ave more privacy than on Facebook.

Download and sign up

Snapchat can be downloaded for free on Android and iOS devices. Once you have it installed, open it on your phone. You’ll have the option to login with an existing account or create a new one.

To create a free account, tap “Sign Up.” After entering your email address, password and birthday, tap the “Sign Up” button. You need to be at least 13 years old to use Snapchat.

For those over the age of 13 who are creating a Snapchat account, you will now be asked to verify your identity by sharing your mobile phone number. Once you’ve typed in your phone number, you have the choice to receive your six-digit verification code via SMS or a phone call. Once you have the code, enter it in the “Verification Code” field.

How to use Snapchat

  • Open the app.
  • To send a photo to one of your friends in Snapchat, tap on the camera icon.
  • From there, you can take a picture (tap the circle to capture the shot) or record a video (press and hold the circle to capture a video).
  • Add captions to your visuals and select one or more recipients from your contacts list.
  • Snapchat also allows you to draw pictures or handwrite text on top of the photo. Just tap on the editing icon, choose your color and let your creative juices flow.
  • Determine how long you’d like the message to appear and send!
  • Wondering if your friends have viewed your visual masterpiece? Swipe left to see the status of your messages. If the shape next to your friend’s name is white, they’ve seen it. If not, the message still awaits them.
  • When you receive a message from one of your contacts, simply press and hold the message in your feed to see it—for a select amount of time only.

Activate additional services

If you tap “Manage” under Additional Services, you’ll see there are several bonus features that you can enable. In this section, you can enable filters, front-facing flash, power save mode and special text.

Check this interesting video about Snapchat: Video How to Become A Professional Snapchat Artist… Oh, It’s Possible

What about advertising on Snapchat?

Snapcat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away.

Snapchat  is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that’s too expensive for the young app.

There are drawbacks to Snapchat ads, including the platform’s lack of sophistication. Snapchat has limited reporting capabilities, for one; it can’t even tell brands how many men versus women saw an ad, and there are no age breakouts.

Snapchat has been trying to address data and reporting, and to be fair it is still very early in its ad business rollout.

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

The Beginner’s Guide to Snapchat

Snapchat 101: What it is and how to use it

Snapchat is asking brands for $750,000 to advertise and won’t budge some brands balk at paying top dollar for one day of disappearing ads

How to gain your first 100 fans to your Facebook page

Picture1

The temptation might be to share your Facebook page right away with all your Facebook friends. Not so fast. Take a moment to think strategically about your plan and to fill your page with content so that it looks inviting and engaging when visitors do stop by.

Publish three to five posts before you invite anyone. 

Then try out one of following strategies to get to your first 100 fans.

1. Fill out your page completely

Facebook pages offer an incredible level of detail and information. Many businesses even use them as their main website. To maximize your chances of gaining as many fans as possible, you’ll want to fill out your profile as thoroughly as possible.

  • About section
  • URL
  • Profile picture & cover photo
  • Start info
  • Address (for brick-and-mortar businesses)
  • Long description and mission
  • Phone number and/or email address
  • Create several updates so there is content on the page

One helpful tip is to edit the photo description of your cover photo. When you upload and add the cover photo to your page, the photo will appear in your timeline. By editing the description on the photo, you can control the text that appears in the update.

2. Create some content to make your Page look useful

Start creating useful, meaningful, interesting, or entertaining content that your target audience wants to read and see. This includes photos, posts, events, videos, and so on. A Page without content is one that no one will like.

Picture10

3. Invite your Facebook friends and contacts

Facebook has a built-in feature to tell your Facebook friends about your page. Click on the Build Audience link in the top right corner of your page, and choose Invite Friends from the dropdown.

Picture2

You can then pick and choose which friends you’d like to invite, and you can drill down into specific sections of friends, filtered by location, school, lists, and recent interactions.

Once invited, your friends will receive a direct message with an invitation to your page. You won’t have a chance to edit the message they receive.

4. Invite your coworkers

One of the best sources of social media promotion for your company could very well be your coworkers. Ask everyone who works with you to like the page and—if willing—to recommend the page to any friends who might be interested.

Picture3

5. Promote your Facebook page on your website

Facebook offers a full complement of widgets and buttons that you can add to your website to make it easy for website visitors to like your page.

Picture4

One of the most ubiquitous plugins is the Facebook Like Box. With the Like Box, you can show faces of those who like the page and even the posts that you’ve recently published to your page.

6. Promote your Facebook page in your email signature

One of the most visible places you might find to promote your page is in your inbox. Edit your email signature to include a call-to-action and link to your Facebook page.

Picture5

7. Spend a little on Facebook advertising

Facebook lacks many of the organic options of getting your name out there. With a news feed algorithm and the sheer mass of users, paying a bit for extended reach and boost can help.

Picture6

8. Spread the word on other social networks

What are the communication channel that you’re using right now?

If you have a Twitter, Pinterest or other social networks account, add there the link to your Facebook page and invite the people to like your page.

Picture7

9. Promote your page trough Email campaign

Create an email campaign to tell people about your new Facebook page where they can keep in touch and get updated on interesting news.

10. Networking – Focus on Building Relationships

It’s important to remember that Facebook is less about promoting products and more about creating conversation with potential clients.

To get more business action to come your way, you need to help your page get noticed beyond your immediate circles. As you get started, it means you may need to set out and find your potential fans rather than wait for them to come to you.

One way to do that is by visiting other Facebook pages where your target audience might be and get involved in the conversation there. This tactic must be performed gently and respectfully, as to avoid anything that may be perceived as spam.

Picture8

11. Place the link on your other communication channels

Include your Facebook Fan page URL on your business cards, brochures and stationery. Make sure your page isn’t something like: “facebook.com/name/295775894400”, to change it just go to your page on Facebook and on the top of the page click on –Edit Page– then –Update Info– finally click on –Change username.

Picture9

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

How to Create and Manage the Perfect Facebook Page for Your Business: The Complete A to Z guide: https://blog.bufferapp.com/how-to-create-manage-facebook-business-page

How to Build the Perfect facebook Page for your Business: http://articles.bplans.com/how-to-build-the-perfect-facebook-page-for-your-business/#.VMnZQZNZPac.twitter

9 Facebook Marketing Tactics that will Triple Your Fans: http://www.problogger.net/archives/2012/04/24/9-facebook-marketing-tactics-thatll-triple-your-fans/

How to increase Instagram engagement and get more followers

Picture2

Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. This mean that Instagram is a prime channel to build your brand for your e-commerce business.

We are going to explore how to most effectively use Instagram for business.

images

Use the right hashtags

Your goal on Instagram is to engage your followers and also to get new followers. Posting interesting and engaging photos and videos can satisfy the first requirement, but to begin growing followers you will have to excel at hashtagging. By using hashtags with your photos you make it easier for people searching for similar topics to find you.

You can find a list of the most popular hashtags on Instagram here .  The top ten are:

  • #love  664,559,278 posts
  • #instagood  301,923,656 posts
  • #me  285,515,784 posts
  • #tbt  257,637,034
  • #follow  248,197,245
  • #cute  247,276,659
  • #followme  229,204,549
  • #photooftheday  228,978,311
  • #tagsforlikes  212,622,026
  • #happy  210,598,965

Find a trending hashtag that is relevant to your marketing strategy and participate with images from your brand.

images (1)

Use the right filters 

The total number of filters available on Instagram is now 25. Instagram has recently introduced 5 new filters: Slumber, Crema, Ludwig, Perpetua and Aden. They are the first additions since Mayfair and Willow were introduced in December 2012

Recently, I read a very interesting auricle about the most popular Instagram filters: Every Instagram Filter, Definitively Ranked

Here are the most popular filters according to Populagram:

  1. Normal (no filter), 2790985 photos
  2. Valencia, 337168 photos
  3. X-Proll, 294538 photos
  4. Earlybird, 283658 photos
  5. Amaro, 203312 photos
  6. Rise, 186878 photos
  7. Hudson, 144238 photos
  8. Lo-fi, 128023 photos
  9. Hefe, 118067 photos
  10. Sierra, 93291 photos

The most important are your audience favorite filters. Check out this custom graph which correlates filter usage to engagement from your own Instagram account:

Filter_Impact

 

You can use IconoSquare to review the performance of your own account to understand what is and what is not currently working for you.

download

Post on the right days and time

By visiting  IconoSquare optimization section, you can see a detail analysis of your posting. You will also find a graph showing the best times of the day and days of the week to post.

The dark circle indicates when you usually post media. The light grey circle shows when your community has been interacting. The biggest light grey circle shows you the best times for you to post.

Picture1

Cultivate following 

Here are 3 helpful tips for getting more followers on Instagram:
  • Connect your Facebook account
  • Use relevant, popular hashtags
  • Engage by following others and liking their photos
Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you are on Instagram to find you there.

Embeded Instagram video in your blog or website

Since you never know who will see your shares on a social networking platform,embed your Instagram video in your blog or website to extend the reach of your content.

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

Fan Engagement With Top Brands on Instagram Has Increased 416% 

How To Build A Massive Following On Instagram 

26 Tips for Using Instagram for Business

Every Instagram Filter, Definitively Ranked

7 strategies for writing engaging Facebook posts

Do you want to increase engagement on your Facebook page? Do you write a lot of posts but you don’t have enough likes, shares, comments? You came to the right place to learn 7 easy strategies for increasing Facebook engagement.

1. Be natural

Facebook is friendly and relaxed environment. This is not a place for serious content! Don’t be too formal and try to be funny and as relaxed as possible. Nobody likes boring posts!
#

2. Facebook hashtags #

Use Facebook hashtags to directly jump into the conversations and connect with people who have similar interests. Try to reply to their comments or invite them to like your page or check the latest blog post about a topic they are interested in.

visual-communication

3. Be visual

We all know that images and videos convert better then posts which contain only text. This is because people process visual content faster. The main appeal of visual content is its ability to communicate complex messages very quickly. This is extremely useful to digital marketers, who are forever trying to capture the notoriously short attention span of web users. Quality photos, interactive videos, unique info-graphics, and even fun memes and comics provide web users the information they need at a glance. They engage viewers almost instantly and the impression they leave lasts longer than mere words.

download

4. The shorter the better

Avoid writing blog posts that are too long. The shorter your post, the more likely it will be read by your customers. Posts of 80 characters or less are the most engaging.

download (1)5. Ask fans

Questions are a great way to get comments. People love to express opinions, so give them an opportunity to do so. Only ask questions that are easy to answer. If you can, place your question at the end of the post.

download (2)

 

6. Post quotes

Quotes are a great way to engage with your fans. People love to see quotes from famous wise people and to relate to them. This emotional bond is very important. Try to post quotes with images or use interesting templates.

download (3)

7. Be yourself

When posting about your business, try to be as natural as possible and as personal as possible. People love to connect with other people, not faceless companies! Fans love to see that real people are working in their favorite company.

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

Why Visual Content Will Rule Digital Marketing in 2014 

12 Easy Ways to Find Engaging Facebook Content: My Secrets Revealed

10 Tips to Write Engaging Facebook Posts

5 Tips for Using Facebook Pages in Travel & Tourism Industry

After reading the article How to Create and Manage the Perfect Facebook Page for Your Business: The Complete A to Z guide I started thinking how can we utilize the power of Facebook pages in travel & tourism industry. I came up with  five recommendations on how to make the most out of your Facebook page.

1. Use the Facebook page to talk about your brand
Try to create custom landing pages with Facebook timeline’s custom app. They are a great way to keep tour customers engaged with your company and inform them what is new. You can create landing page about anything that you think your customers will be interested in. There are 4 main types of landing pages:
1. Like Our Page
2. Make A Purchase (or participate in a promotion)
3. Visit Our Website
4. Experience Our Brand
One of the main uses of the custom page app on Facebook is creation of customised landing pages for an advertising or promotional campaigns.

 

2. Post Inspiring photos

Everybody loves to see beautiful photos. Posts with photos have higher engagement than posts that contain only text. Show customers what you have to offer if they stay in your hotel: beautiful pools, spa, natural beauties, beaches, exclusive restaurants. Use professional photos to make it irresistible. Use of inspirational photos is also recommended for airliners, which can highlight the scenery in various destinations. Encourage your customers to post their photos of scenery on your Facebook page and drive engagement even further.

Picture2

3. Combine different types of content
Customers love to see different types of content on your Facebook page. Text posts can be great but try to combine them with videos, photos, travel tips, reviews. Terranea Resort in California posts videos from weddings that have happened on their beachfront, which shows that resort is ideal wedding site. Funny and original.
4. Host contests and give prizes
Everybody loves winning so make sure that you include contests and giveaways. You can offer free night in a hotel, voucher for spa, discount or free miles, free drinks – doesn’t matter, contests are a great way to engage your community! Asking fans to submit something as a part of contest entry (photos, videos, feedback…) is even better.

Picture1

5. Use Facebook bookings
Customers prefer if booking can be as easy as possible. Enable them to make a booking without leaving Facebook! Here are some examples of online booking forms on Facebook page for an airplane tickets.

Picture3

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

#travel, #tourism, #facebook, #socialmedia, #facebookpage, #facebookcontest, #facebookbookings

Resources:

5 Best Practices for Travel & Tourism Brands on Facebook                                                How to Create a Facebook Business Page in 5 Simple Steps                                            Making Great Landing Pages with Facebook Timeline’s Custom Apps

 

How to use Pinterest in travel&tourism industry?

download

Pinterest is the third most popular social networking site in the world with 145% increase in users since 2012. Pinterest is generating more referral traffic to websites than Youtube, Google+ and LinkedIn…combined! Recently I read a very interesting article “3 tips to increase Customer engagement on Pinterest” and started thinking how can we utilise this powerful network in travel and tourism industry.

What is Pinterest?    
Let’s clarify what is Pinterest to begin with. While other social media sites like Facebook or Twitter focus on personal sharing, Pinterest is all about collecting and sharing interesting things that you find on the internet. It is a virtual pin-board where you can collect photos and links to products, ideas, quotes or just anything that you are interested in. Pinterest make it easy to organize topics by simply saving a pin. Pin is then displayed as a picture on a pin-board, creating a collection of images as you add new pins. When you click on a picture you will be redirected to original website which makes your pin-board act like an visual bookmark. Re-pinning accounts for 80% of pins and some pins are re-pinned even a hundreds of times.
How can travel & tourism industry use Pinterest?    
Photos are a great way for travel inspiration and that is why Pinterest is playing an important role in the early stage of travel planning. That is why travel professionals and travel agencies can benefit from minimal presence on this platform to spark interest for a new destination and drive traffic to their website. Check out how beautiful Cook Islands are:

Picture2Pinterest also has a feature called Place Pins which allows page owners to create travel related boards. When you open a board you will see a map with an assortment of numbered pins like you can see on Google Maps. Each number is associated with pin that is on the left side of the board. You can scroll down trough pins and find what interests you. Each pin has a number that relates to corresponding Place Pin on the map. When you click on the one that interests you, a box pops up with an address and phone number. You can just pick up the phone and call the business; there is no need to visit their website anymore.

Picture1

Pinterest has a potential to become a game changer, particularly in travel and tourism industry where pictures can tell a thousand words.                   

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com         

#socialmedia, #pinterest, #travel, #tourism, #placepins, #digital        

Resources and links:                                                                                                     Pinterest 101: All about Pinterest                                                                                        Pinterest for tourism: the best thing since vanilla?                                                              Pinterest Place Pins Add Value for Travel and Tourism 

How to use Facebook hashtags in travel & tourism industry and why are they useful?

images

Did you know you can use # for Facebook posts? Recently I read a very interesting article on this topic (Tips from 13 Experts on How to Use Hashtags on Facebook).

If you haven’t been using hashtags on Twitter, Instagram or Pinterest before, let’s clarify – what is the hashtag in the first place?

I will try to explain it as simple as possible – hashtag is when you put a number sign in front of a word without spaces i.e. #hashtag. Social networks are able to track hashtags and will display all conversations and images that includes hashtags from newest to oldest. You can find people interested in common topic, get involved or start a conversation. So, this one was pretty easy!

Just in case, here is a short educational video how to use #:

You must be asking yourself – how can hashtags help my tourism business market on Facebook?

Can you imaging jumping into a conversation about top travel destination of your choice or new destination that you want to include in your offer instantaneously?

Or, finding out what other people say on Facebook via clickable hashtags (#)?

You can do all of this and more by typing a simple character (hashtag) in front of your favorite topic or keyword.  Have a look at few examples below tailored for various parts of tourism industry.

Agencies and travel professionals:

Use hashtags in your Facebook posts about top travel destinations or destinations that you have in offer. Then use # to join the destinations people are talking about. For me Cook Islands comes to mind. Here is how it can look like on your Facebook page:

Cook Islands
Tour operators:

You can include # in a post about new attraction that you plan to visit on your next tour.

Picture1

Airliners:

Here are some great examples from Air New Zealand using Facebook hashtags to promote news from their company:

Picture2

Hotels, restaurants, bars:

You can use hashtags on Facebook for promoting special offers, connecting to specific cities, or simply to to build a community and thank people for being your customers

Picture1

And the best part at the end! Some best practices and advice on how to use hashtags:

  • Don’t use too many hashtags in your posts. Usually 1-2 is enough and works quite well.
  • Use industry specific hashtags or you can create your own hashtag for your audience  and according to their interests!
  • If you are using hashtags on Instagram and/or Twitter, then also use them on Facebook. Integration does miracles in social space.
  • You have to use hashtags in the right way and use the right hashtags for your audience.

I hope you found this blog interesting and helpful. Please let me know what is your point of view? Do you see opportunities for your business in using hashtags? Leave a reply below!

Join me on Social networks: Twitter, LinkedIn, Google+

Resources:                                                                                                                                Tips from 13 Experts on How to Use hashtags on Facebook                                                   4 Facebook Hashtag Best Practices for Travel & Tourism pros