Social Media Trends 2014

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Dragana Kljajic

Recently I read a very interesting article Social Media Trends for Marketers: New Research and I started thinking how things quickly change in digital space and compared to 2013 trends we have slightly different landscape. Social Media and Digital space is changing so quickly that marketers sometimes hardly can catch up with all changes. You have to be constantly connected and follow new trends, experiment, measure and define what is working and what is not working and why.

As mentioned at the beginning, here are the top 7 Social Media trends for 2014 according to latest research published on SocialMedia Examiner site:

1. Increased exposure to social media

No wonder majority of businesses noticed that increased exposure to social media has a favorable influence on their brand. In New Zealand internet penetration in 2012 was 88% (source: Internet World Statistics) and people are massively using social media. The most…

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