What is Snapchat?
Snapchat is a text-, photo- and video-messaging app that you use to send messages that will disappear one to ten seconds after your friend receives them. You determine how long the recipient can view the message. Anything shared through the service self-destructs, leaving no evidence that it existed. How convenient. Teenagers love this platform because their parents are not using it so they ave more privacy than on Facebook.
Download and sign up
Snapchat can be downloaded for free on Android and iOS devices. Once you have it installed, open it on your phone. You’ll have the option to login with an existing account or create a new one.
To create a free account, tap “Sign Up.” After entering your email address, password and birthday, tap the “Sign Up” button. You need to be at least 13 years old to use Snapchat.
For those over the age of 13 who are creating a Snapchat account, you will now be asked to verify your identity by sharing your mobile phone number. Once you’ve typed in your phone number, you have the choice to receive your six-digit verification code via SMS or a phone call. Once you have the code, enter it in the “Verification Code” field.
How to use Snapchat
- Open the app.
- To send a photo to one of your friends in Snapchat, tap on the camera icon.
- From there, you can take a picture (tap the circle to capture the shot) or record a video (press and hold the circle to capture a video).
- Add captions to your visuals and select one or more recipients from your contacts list.
- Snapchat also allows you to draw pictures or handwrite text on top of the photo. Just tap on the editing icon, choose your color and let your creative juices flow.
- Determine how long you’d like the message to appear and send!
- Wondering if your friends have viewed your visual masterpiece? Swipe left to see the status of your messages. If the shape next to your friend’s name is white, they’ve seen it. If not, the message still awaits them.
- When you receive a message from one of your contacts, simply press and hold the message in your feed to see it—for a select amount of time only.
Activate additional services
If you tap “Manage” under Additional Services, you’ll see there are several bonus features that you can enable. In this section, you can enable filters, front-facing flash, power save mode and special text.
Check this interesting video about Snapchat: Video How to Become A Professional Snapchat Artist… Oh, It’s Possible
What about advertising on Snapchat?
Snapcat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away.
Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that’s too expensive for the young app.
There are drawbacks to Snapchat ads, including the platform’s lack of sophistication. Snapchat has limited reporting capabilities, for one; it can’t even tell brands how many men versus women saw an ad, and there are no age breakouts.
Snapchat has been trying to address data and reporting, and to be fair it is still very early in its ad business rollout.