Learn more about Snapchat!

Snapchat

What is Snapchat?

Snapchat is a text-, photo- and video-messaging app that you use to send messages that will disappear one to ten seconds after your friend receives them. You determine how long the recipient can view the message. Anything shared through the service self-destructs, leaving no evidence that it existed. How convenient. Teenagers love this platform because their parents are not using it so they ave more privacy than on Facebook.

Download and sign up

Snapchat can be downloaded for free on Android and iOS devices. Once you have it installed, open it on your phone. You’ll have the option to login with an existing account or create a new one.

To create a free account, tap “Sign Up.” After entering your email address, password and birthday, tap the “Sign Up” button. You need to be at least 13 years old to use Snapchat.

For those over the age of 13 who are creating a Snapchat account, you will now be asked to verify your identity by sharing your mobile phone number. Once you’ve typed in your phone number, you have the choice to receive your six-digit verification code via SMS or a phone call. Once you have the code, enter it in the “Verification Code” field.

How to use Snapchat

  • Open the app.
  • To send a photo to one of your friends in Snapchat, tap on the camera icon.
  • From there, you can take a picture (tap the circle to capture the shot) or record a video (press and hold the circle to capture a video).
  • Add captions to your visuals and select one or more recipients from your contacts list.
  • Snapchat also allows you to draw pictures or handwrite text on top of the photo. Just tap on the editing icon, choose your color and let your creative juices flow.
  • Determine how long you’d like the message to appear and send!
  • Wondering if your friends have viewed your visual masterpiece? Swipe left to see the status of your messages. If the shape next to your friend’s name is white, they’ve seen it. If not, the message still awaits them.
  • When you receive a message from one of your contacts, simply press and hold the message in your feed to see it—for a select amount of time only.

Activate additional services

If you tap “Manage” under Additional Services, you’ll see there are several bonus features that you can enable. In this section, you can enable filters, front-facing flash, power save mode and special text.

Check this interesting video about Snapchat: Video How to Become A Professional Snapchat Artist… Oh, It’s Possible

What about advertising on Snapchat?

Snapcat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away.

Snapchat  is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that’s too expensive for the young app.

There are drawbacks to Snapchat ads, including the platform’s lack of sophistication. Snapchat has limited reporting capabilities, for one; it can’t even tell brands how many men versus women saw an ad, and there are no age breakouts.

Snapchat has been trying to address data and reporting, and to be fair it is still very early in its ad business rollout.

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

The Beginner’s Guide to Snapchat

Snapchat 101: What it is and how to use it

Snapchat is asking brands for $750,000 to advertise and won’t budge some brands balk at paying top dollar for one day of disappearing ads

How to use Pinterest in travel&tourism industry?

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Pinterest is the third most popular social networking site in the world with 145% increase in users since 2012. Pinterest is generating more referral traffic to websites than Youtube, Google+ and LinkedIn…combined! Recently I read a very interesting article “3 tips to increase Customer engagement on Pinterest” and started thinking how can we utilise this powerful network in travel and tourism industry.

What is Pinterest?    
Let’s clarify what is Pinterest to begin with. While other social media sites like Facebook or Twitter focus on personal sharing, Pinterest is all about collecting and sharing interesting things that you find on the internet. It is a virtual pin-board where you can collect photos and links to products, ideas, quotes or just anything that you are interested in. Pinterest make it easy to organize topics by simply saving a pin. Pin is then displayed as a picture on a pin-board, creating a collection of images as you add new pins. When you click on a picture you will be redirected to original website which makes your pin-board act like an visual bookmark. Re-pinning accounts for 80% of pins and some pins are re-pinned even a hundreds of times.
How can travel & tourism industry use Pinterest?    
Photos are a great way for travel inspiration and that is why Pinterest is playing an important role in the early stage of travel planning. That is why travel professionals and travel agencies can benefit from minimal presence on this platform to spark interest for a new destination and drive traffic to their website. Check out how beautiful Cook Islands are:

Picture2Pinterest also has a feature called Place Pins which allows page owners to create travel related boards. When you open a board you will see a map with an assortment of numbered pins like you can see on Google Maps. Each number is associated with pin that is on the left side of the board. You can scroll down trough pins and find what interests you. Each pin has a number that relates to corresponding Place Pin on the map. When you click on the one that interests you, a box pops up with an address and phone number. You can just pick up the phone and call the business; there is no need to visit their website anymore.

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Pinterest has a potential to become a game changer, particularly in travel and tourism industry where pictures can tell a thousand words.                   

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com         

#socialmedia, #pinterest, #travel, #tourism, #placepins, #digital        

Resources and links:                                                                                                     Pinterest 101: All about Pinterest                                                                                        Pinterest for tourism: the best thing since vanilla?                                                              Pinterest Place Pins Add Value for Travel and Tourism 

Meet your next fastest growing segment in travel & tourism industry : the Millennials

millennials

After reading this article “6 Year Olds Are Better At Digital Than Adults” I started thinking about new digital generation and how technology is dominating our lives in every aspect. Digital arena is developing very quickly and every year there are new developments, therefore new generations are more digital savvy. The way we communicate is changed forever.

Who are the Millennials (also known as the Millennial Generation or Generation Y)? Generations born between 1980-2000, meaning that now they are aged between 14 and 34. They are tech savvy individuals now growing up and spending more which makes them fastest growing segment for travel and tourism industry. By the end of this post you should get a picture who the Millennials are how can their motivations and behaviors influence travel & tourism industry.

Technology savvy and the NOW! generation

The Millennials use technology much more than the older generations and they have much higher expectations. They want instant information and they are looking for new ways of entertainment all the time. That is why they are called “NOW! generation”. A lot of travel companies assume it is enough just to have a website to attract customers from this segment. They do not realize that a website can be counter-productive if it is not fast enough, doesn’t have relevant information or has outdated design.

The Millennials have high expectations from your website:

  • fast loading time (everything under 4 sec is too long and will not keep their attention)
  • clear and easy navigation (make sure that the first goal of your website should be usability)
  • relevant and meaningful content that answers most (if not all) of their questions
  • possibility of online bookings

They suffer from FOMO syndrome

o-MILLENNIAL-GENERATION-facebook

FOMO syndrome (fear of missing out) is created for Millennial Generation and their social media presence, meaning they are really concerned that your friends or person sitting next to you is having more fun.

Millennials love to travel for leisure with friends and have a lot of fun. Millennials are highly influenced by word of mouth when it comes to deciding about next travel destination. Social media made this recommendations come in real time descriptions and experiences. Here is how tourism and tour operators can use this fact in their advantage:

  • be present on major social media
  • post real time photos of happy customers from different locations to make them interested to experience your product and services
  • make sure that you have online booking software that can enable them to make booking right away
  • enable mobile bookings for quick reservations

They want to be immersed in the local culture with an authentic local experience

Millennials love to travel and they travel quite lot, much more than generations before. They are also more educated than previous generation of Baby Boomers and they love to experiment. They want to learn something more while they travel and they have high appetite for trying new and exciting things. They prefer having personalized experiences inline with their character and interests. What tour operators can do to attract their attention:

  • while making standardized tours, add some spice to the conventional tour set. Like for example: after visiting Louvre, go to taste local wine or try great local ice cream
  • include in your offer non standardized activities from where they can choose. For example: bungee jumping, water skiing or zorb. Something new, exciting and something they never tried before.

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

#travel, #tourism, #digital, #socialmedia, #millennials, #FOMO, #technology

Resources:

 What you need to know about the Millennial Mindset                                                          Know your next big customer: the Millennials                                                                    6 Year Olds Are Better At Digital Than Adults                                                                    New Study Sheds Light on Millennial Generation