The temptation might be to share your Facebook page right away with all your Facebook friends. Not so fast. Take a moment to think strategically about your plan and to fill your page with content so that it looks inviting and engaging when visitors do stop by.
Publish three to five posts before you invite anyone.
Then try out one of following strategies to get to your first 100 fans.
1. Fill out your page completely
Facebook pages offer an incredible level of detail and information. Many businesses even use them as their main website. To maximize your chances of gaining as many fans as possible, you’ll want to fill out your profile as thoroughly as possible.
- About section
- Profile picture & cover photo
- Start info
- Address (for brick-and-mortar businesses)
- Long description and mission
- Phone number and/or email address
- Create several updates so there is content on the page
One helpful tip is to edit the photo description of your cover photo. When you upload and add the cover photo to your page, the photo will appear in your timeline. By editing the description on the photo, you can control the text that appears in the update.
2. Create some content to make your Page look useful
Start creating useful, meaningful, interesting, or entertaining content that your target audience wants to read and see. This includes photos, posts, events, videos, and so on. A Page without content is one that no one will like.
3. Invite your Facebook friends and contacts
Facebook has a built-in feature to tell your Facebook friends about your page. Click on the Build Audience link in the top right corner of your page, and choose Invite Friends from the dropdown.
You can then pick and choose which friends you’d like to invite, and you can drill down into specific sections of friends, filtered by location, school, lists, and recent interactions.
Once invited, your friends will receive a direct message with an invitation to your page. You won’t have a chance to edit the message they receive.
4. Invite your coworkers
One of the best sources of social media promotion for your company could very well be your coworkers. Ask everyone who works with you to like the page and—if willing—to recommend the page to any friends who might be interested.
5. Promote your Facebook page on your website
Facebook offers a full complement of widgets and buttons that you can add to your website to make it easy for website visitors to like your page.
One of the most ubiquitous plugins is the Facebook Like Box. With the Like Box, you can show faces of those who like the page and even the posts that you’ve recently published to your page.
6. Promote your Facebook page in your email signature
One of the most visible places you might find to promote your page is in your inbox. Edit your email signature to include a call-to-action and link to your Facebook page.
7. Spend a little on Facebook advertising
Facebook lacks many of the organic options of getting your name out there. With a news feed algorithm and the sheer mass of users, paying a bit for extended reach and boost can help.
8. Spread the word on other social networks
What are the communication channel that you’re using right now?
If you have a Twitter, Pinterest or other social networks account, add there the link to your Facebook page and invite the people to like your page.
9. Promote your page trough Email campaign
Create an email campaign to tell people about your new Facebook page where they can keep in touch and get updated on interesting news.
10. Networking – Focus on Building Relationships
It’s important to remember that Facebook is less about promoting products and more about creating conversation with potential clients.
To get more business action to come your way, you need to help your page get noticed beyond your immediate circles. As you get started, it means you may need to set out and find your potential fans rather than wait for them to come to you.
One way to do that is by visiting other Facebook pages where your target audience might be and get involved in the conversation there. This tactic must be performed gently and respectfully, as to avoid anything that may be perceived as spam.
11. Place the link on your other communication channels
Include your Facebook Fan page URL on your business cards, brochures and stationery. Make sure your page isn’t something like: “facebook.com/name/295775894400”, to change it just go to your page on Facebook and on the top of the page click on –Edit Page– then –Update Info– finally click on –Change username.
How to Create and Manage the Perfect Facebook Page for Your Business: The Complete A to Z guide: https://blog.bufferapp.com/how-to-create-manage-facebook-business-page
How to Build the Perfect facebook Page for your Business: http://articles.bplans.com/how-to-build-the-perfect-facebook-page-for-your-business/#.VMnZQZNZPac.twitter
9 Facebook Marketing Tactics that will Triple Your Fans: http://www.problogger.net/archives/2012/04/24/9-facebook-marketing-tactics-thatll-triple-your-fans/