Learn more about Snapchat!

Snapchat

What is Snapchat?

Snapchat is a text-, photo- and video-messaging app that you use to send messages that will disappear one to ten seconds after your friend receives them. You determine how long the recipient can view the message. Anything shared through the service self-destructs, leaving no evidence that it existed. How convenient. Teenagers love this platform because their parents are not using it so they ave more privacy than on Facebook.

Download and sign up

Snapchat can be downloaded for free on Android and iOS devices. Once you have it installed, open it on your phone. You’ll have the option to login with an existing account or create a new one.

To create a free account, tap “Sign Up.” After entering your email address, password and birthday, tap the “Sign Up” button. You need to be at least 13 years old to use Snapchat.

For those over the age of 13 who are creating a Snapchat account, you will now be asked to verify your identity by sharing your mobile phone number. Once you’ve typed in your phone number, you have the choice to receive your six-digit verification code via SMS or a phone call. Once you have the code, enter it in the “Verification Code” field.

How to use Snapchat

  • Open the app.
  • To send a photo to one of your friends in Snapchat, tap on the camera icon.
  • From there, you can take a picture (tap the circle to capture the shot) or record a video (press and hold the circle to capture a video).
  • Add captions to your visuals and select one or more recipients from your contacts list.
  • Snapchat also allows you to draw pictures or handwrite text on top of the photo. Just tap on the editing icon, choose your color and let your creative juices flow.
  • Determine how long you’d like the message to appear and send!
  • Wondering if your friends have viewed your visual masterpiece? Swipe left to see the status of your messages. If the shape next to your friend’s name is white, they’ve seen it. If not, the message still awaits them.
  • When you receive a message from one of your contacts, simply press and hold the message in your feed to see it—for a select amount of time only.

Activate additional services

If you tap “Manage” under Additional Services, you’ll see there are several bonus features that you can enable. In this section, you can enable filters, front-facing flash, power save mode and special text.

Check this interesting video about Snapchat: Video How to Become A Professional Snapchat Artist… Oh, It’s Possible

What about advertising on Snapchat?

Snapcat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away.

Snapchat  is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that’s too expensive for the young app.

There are drawbacks to Snapchat ads, including the platform’s lack of sophistication. Snapchat has limited reporting capabilities, for one; it can’t even tell brands how many men versus women saw an ad, and there are no age breakouts.

Snapchat has been trying to address data and reporting, and to be fair it is still very early in its ad business rollout.

Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

The Beginner’s Guide to Snapchat

Snapchat 101: What it is and how to use it

Snapchat is asking brands for $750,000 to advertise and won’t budge some brands balk at paying top dollar for one day of disappearing ads

How to gain your first 100 fans to your Facebook page

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The temptation might be to share your Facebook page right away with all your Facebook friends. Not so fast. Take a moment to think strategically about your plan and to fill your page with content so that it looks inviting and engaging when visitors do stop by.

Publish three to five posts before you invite anyone. 

Then try out one of following strategies to get to your first 100 fans.

1. Fill out your page completely

Facebook pages offer an incredible level of detail and information. Many businesses even use them as their main website. To maximize your chances of gaining as many fans as possible, you’ll want to fill out your profile as thoroughly as possible.

  • About section
  • URL
  • Profile picture & cover photo
  • Start info
  • Address (for brick-and-mortar businesses)
  • Long description and mission
  • Phone number and/or email address
  • Create several updates so there is content on the page

One helpful tip is to edit the photo description of your cover photo. When you upload and add the cover photo to your page, the photo will appear in your timeline. By editing the description on the photo, you can control the text that appears in the update.

2. Create some content to make your Page look useful

Start creating useful, meaningful, interesting, or entertaining content that your target audience wants to read and see. This includes photos, posts, events, videos, and so on. A Page without content is one that no one will like.

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3. Invite your Facebook friends and contacts

Facebook has a built-in feature to tell your Facebook friends about your page. Click on the Build Audience link in the top right corner of your page, and choose Invite Friends from the dropdown.

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You can then pick and choose which friends you’d like to invite, and you can drill down into specific sections of friends, filtered by location, school, lists, and recent interactions.

Once invited, your friends will receive a direct message with an invitation to your page. You won’t have a chance to edit the message they receive.

4. Invite your coworkers

One of the best sources of social media promotion for your company could very well be your coworkers. Ask everyone who works with you to like the page and—if willing—to recommend the page to any friends who might be interested.

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5. Promote your Facebook page on your website

Facebook offers a full complement of widgets and buttons that you can add to your website to make it easy for website visitors to like your page.

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One of the most ubiquitous plugins is the Facebook Like Box. With the Like Box, you can show faces of those who like the page and even the posts that you’ve recently published to your page.

6. Promote your Facebook page in your email signature

One of the most visible places you might find to promote your page is in your inbox. Edit your email signature to include a call-to-action and link to your Facebook page.

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7. Spend a little on Facebook advertising

Facebook lacks many of the organic options of getting your name out there. With a news feed algorithm and the sheer mass of users, paying a bit for extended reach and boost can help.

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8. Spread the word on other social networks

What are the communication channel that you’re using right now?

If you have a Twitter, Pinterest or other social networks account, add there the link to your Facebook page and invite the people to like your page.

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9. Promote your page trough Email campaign

Create an email campaign to tell people about your new Facebook page where they can keep in touch and get updated on interesting news.

10. Networking – Focus on Building Relationships

It’s important to remember that Facebook is less about promoting products and more about creating conversation with potential clients.

To get more business action to come your way, you need to help your page get noticed beyond your immediate circles. As you get started, it means you may need to set out and find your potential fans rather than wait for them to come to you.

One way to do that is by visiting other Facebook pages where your target audience might be and get involved in the conversation there. This tactic must be performed gently and respectfully, as to avoid anything that may be perceived as spam.

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11. Place the link on your other communication channels

Include your Facebook Fan page URL on your business cards, brochures and stationery. Make sure your page isn’t something like: “facebook.com/name/295775894400”, to change it just go to your page on Facebook and on the top of the page click on –Edit Page– then –Update Info– finally click on –Change username.

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Join me on Social networks: Twitter, LinkedIn, Google+ or you can contact me on kljajicd78@gmail.com

Resources:

How to Create and Manage the Perfect Facebook Page for Your Business: The Complete A to Z guide: https://blog.bufferapp.com/how-to-create-manage-facebook-business-page

How to Build the Perfect facebook Page for your Business: http://articles.bplans.com/how-to-build-the-perfect-facebook-page-for-your-business/#.VMnZQZNZPac.twitter

9 Facebook Marketing Tactics that will Triple Your Fans: http://www.problogger.net/archives/2012/04/24/9-facebook-marketing-tactics-thatll-triple-your-fans/