So, how can you improve your site’s traffic and drive sales? Take a look at a couple of tips that can be useful:
Optimize Your Website for Search Engines
The process of driving more traffic to your website from the search engines is known as search engine optimization. The search engines work to help people find the information they are looking for on the web by matching their searches with the most quality results. The best way to approach SEO for your e-commerce store is to ensure that your website structure is usable, you’re constantly creating content for your blog, and that you’re correctly naming the pages of your website with accurate keyword rich titles and descriptions that work for both the user and the search engines.
Use Pay Per Click Advertising as a Balance to Search Engine Optimization
Pay per click advertising is similar to search engine optimization except it is paid ads in the search engines as opposed to organic listings. Pay per click advertising is present at the top of the search results for different groups of keywords that advertisers specify at the beginning of a campaign.
For many companies, pay per click advertising is a complement to their SEO efforts that reap results in the long-term, while PPC can return results in the short-term since they are paid for. When spending on PPC your ads turn on immediately, but they turn off just as quickly when the campaign is complete, losing all your company’s rankings for particular keywords that were paid for through PPC. Decide how to properly balance your SEO and PPC activities to get the most visibility and best value for your efforts.
Make Your Website Easy to Navigate
Ensure that the structure of your website is organized in such a way that it is both easy for visitors to browse and easy for search engines to understand. The point of having a website that is organized neatly is to make sure it is always clear where your visitors are on the website, it is easy for visitors to find what they are looking for and that it is easy to see what their other options are for related products or services. Make sure visitors have the option of taking many different actions with the persuasion of strong calls to action.
Submitting a sitemap of your existing structure can help the search engines better map out how your website is organized. This is important in terms of visibility, since usability is one of the many factors the major search engines take into consideration when ranking the quality of a website. Organize your website into different high level categories and then from there, into smaller sub categories that fit within each larger category of your website.
Easy checkout process
Overly complex and lengthy checkout process lead to abandonment, right when all of the hard work of identifying and satisfying the customer’s needs has been done. Ways to shorten checkout include selecting the cheapest default for shipping and other options, making it easy for returning customers to sign in, and smart algorithms to save the customer a step. For example, the credit card type is easily determined based on the first few digits of the number. Don’t waste time asking for it!
Attracting customers to your site is only half the battle. Helping them find products on your page is essential to close the sale. And the best way to do this is with an easy-to-find and easy-to-use search function. The search bar itself is the start of the journey, and an often neglected piece of the conversion puzzle. Offsetting it in a different color from your site’s color scheme is one method of drawing attention to it. Putting text inside the box, such as “Enter keyword,” lets visitors know at a glance what is expected (and differentiates it from a newsletter opt-in form). Top it off with a button that reads “Search” or “Find” and include some stylized arrows (indicating motion), and you’re off to a great start.
Page abandonment is an avoidable annoyance for any website, but for sales-based sites it can be disastrous. Page loading speed is so crucial to converting prospects into sales.
Videos are a powerful way to showcase products on an ecommerce website, and savvy online retailers are discovering ways to get the best return on their investment in video. It’s more engaging for website visitors, and tells a brand or product story in a more immersive way than text and images do. Quality and load time are also really important – you might have a great script and engaging content but if it takes too long to play people won’t wait to see it.
Avoid shipping cost shock
Be upfront about shipping costs. Always. Although over half of shopping carts are abandoned, on average, about half of those quitters were driven away by shipping costs. Either shipping costs were kept hidden too long or the purchase didn’t qualify for free shipping. Be up-front about shipping, and try to keep costs low.
Tablets and mobile phones are becoming more and more popular
The decline of the PC has been predicted for years. And although it is far from dead, the growth of mobile web access through tablets and phones is now a clear trend. If you do e-commerce, you must optimise for tablets and mobile phones. Mobile site visits are increasing steadily just as PC sales are declining.
Pinterest has enjoyed dramatic exponential growth and is already a significant source of shopping ideas. It also enjoys the highest average order value of any major channel – twice as high as Facebook. So get pinning!
Deliver great Customer Service
Having world class customer service can help blow your competition out of the water with your customer base and improve each visitor’s experience with your website. It is hard to stand out from the competition online today since there are many options for consumers to choose from, but making the experience with your company enjoyable can help your business stand out online.
When it comes to customer service, think outside the box and look into how you can improve the usability of your website by helping your customers throughout every part of the sales funnel. Whether it is 24/7 e-mail and phone support or using a chat service like LivePerson or BoldChat to directly chat with your customers if they need any advice or have any questions as they shop, your business must provide support before, during, and after it is needed to make customers happy. The more helpful your team is to your customers and the more information your customer base is empowered with, the more likely your customers will be happy with your company and purchase your offerings over others.
Use Social Media Marketing to talk with people and share content
Social media is obviously an effective way to get the attention of an audience by sharing quality content and having interactive conversations. At times social media can be extremely overwhelming for many business owners due to the number of channels to pay attention to and the constant updates on how to use each channel properly.
Use major social networks like LinkedIn, Twitter, Pinterest and Facebook to promote your best content, products, and services a few times a week on each channel. Don’t feel pressured to post to each channel more than a few times per week due to any limitations in time, spend, or man power. Use social media to offer support to your customers and listen to what they have to say. It is not enough to share your content, but also interact with the content your audience is sharing about you. Lastly, look to measure your social media efforts to see what is working for your business and what isn’t on each social platform.
Add User Reviews and Testimonials
Reviews and Testimonials Build a Customer’s Trust and Confidence In You and the Product.
Providing customers with feedback from other users about their purchase increases trust in the product(s) they’re about to purchase. Customers want to know about other people’s experiences to see if it matches up with what they’re looking for. Additionally, allowing users to submit public reviews can be good for SEO as well.